Early Beginnings
Sound Behavior, The Name
When my radio show matured into certainty, the next logical step was the name, but what was the show to be called? My mind processed the options as I reviewed so many radio personalities and the majority of them use their names. So should I use mine? The Don Crosby Show? My rationale of producing the show wasn’t about me, it was about everyone else and making a difference within communities.
In 2004 the domain name Sound Behavior was purchased with the idea of using the tool with the vision impaired to help make a contribution to provide a deeper understanding. The fulfillment is to introduce the concept to make communicating more complete and fulfilling.
In Fall of 2006, the opportunity presented itself for me to validate the idea when I was introduced to good friends of my mother, Ron and Joyce Green who have a great-grandson, Joshua Peck 13 years of age who is blind from birth. As I listened to a few of their comments, it sparked the uncertainty if I could make a difference in Josh’s life by introducing him, to himself and his great-grandparents through his profile?
My invitation was extended to Joyce and Ron to offer the service for Josh and they replied with openness for any possibility to help their teenager. Josh’s great-grandparents exhibit the back bone of this country, such nice people helping to take care of their children’s, children.
After mailing my mother the form with instructions to give to her friends, they read the descriptors and marked them for Josh and the results were very cool. A few days later we were on speaker phone with me introducing the 13 year old to himself and his loved ones. He confirmed the validation of my interpretation and the grandparents seemed at awe of what I was talking about? 6 or 7 weeks later, we personally met Joshua.
Josh is a neat young man with great potential. As we concluded a real nice two hour visit, I asked if there were any questions, and they replied if I could recommend anything that they could do that the school wasn’t doing.
Two things came to mind from our conversations;
- Help him improve his reading skills, either find a tutor or tutor him yourself.
- Get him a computer he loves electronics and to help him gain the assurance that he can do anything he feels compelled to be by understanding technology.
Josh did receive a computer from his great-grand parents for Christmas 2007 and from the reports his reading is improving he is on the road of improvement.
My excitement for this young man is his potential, I believe if he can obtain the proper relationships so to enhance his capabilities rather than hold him back he can become whatever he envisions he can be.
Throughout my travels I’ve listened to countless people explain their story, everyone has a story and everybody just has the need to express themselves, either the pain or their aspirations, and everyone’s story is the most important. I am looking forward to hear back from Josh as he graduates and hopefully goes on to college. What an exceptional moment it will be to look back when he was a teenager and how we met, Josh’s story is very dear to my aspirations of outreach with Sound Behavior.
With this in mind it validates my purpose to exchange “my precious Saturday mornings”, that only day to sleep in, to create a new talk show. Passion is the winner… it supersedes the “normal” belief that Saturday’s are holidays!
My goal is to simply make a difference in people’s lives, and, for my original intention for how Sound Behavior would be used. Who is to say that we still can not make a difference with the vision impaired with Sound Behavior in our talk radio show format?
To understand The Why We Do, What We Do is really a more profound thought than most of us probably realize! “Sound Behavior” is simply a great opportunity to do just that!!! Think about it, where can you get introduced to yourself from an unfamiliar person on the radio, be given a great report with lots of value, then listen to yourself on an audio copy of the show, all FREE, what a bonus!
Our results have been impressive, as listeners are signing up to be on the show that range from singles, couples, families and even small work groups.
Thank you for your interest and support. Meet Josh!
Sound Behavior with Don Crosby, but really, “It’s all about you!”
Story of the Beginning
December 27, 2006
In the early 1990’s while attending a seminar (please do not ask me of the topic, location or speaker’s name) I had the opportunity to meet Del Gibbs the Station Manager for KAIM, Honolulu, HI. We exchanged business cards and a few weeks later yours truly became a client hoping to reach Christian business owners with my business consulting services. While searching my heart and any memory of back then I think this was the beginning? The Lord must have been inspiring my imagination because from that moment on my interest seemed to be stirred, not to necessarily host a show but to own my own radio station; I have never really had a problem with thinking too small! The fact is I actually contacted Bob Ditmer the owner of a very small station in Saint Johns, MI where I grew up to ask him if he still owned his station and if he was interested in selling, he was we had short dialog but at the time I couldn’t afford a cup of coffee, so the subject/project didn’t go any further.
It is a long story how I found PDP (our measurement tool/behavioral technology), or maybe how it found me, it was so unusual that it had to be a divine appointment. While reminiscing through that period of my life, it is with no doubt that PDP was birthed at the perfect time; the story is long so maybe I’ll write more elaborately in the future describing my testimonial. Somewhere in the mix of my life’s experiences came desire to have my own talk show, it started a long time ago, and though these years the desire became stronger.
For more than fifteen years my life has been driven with the benefits of introducing people to themselves, primarily in a business setting as a critical part of the presentation process. Having the technology and the experience to introduce people to themselves can be a powerful presentation to introduce our online web based management system.
During all of these years introducing people to themselves, everyone says WOW! Being on the telephone introducing people to themselves and hearing this is great you should have your own show, kind of stuck and paralleled with my desires. With my passion to help people better understand themselves and those around them, what better than being on the radio doing what I normally do, but now in front of so many more people.
In 2003 a close friend and client Peter Foy called to introduce me to Salem Communications in Camarillo, CA. Peter said you simply have to work with Salem Communications, they meet our requirements of life, they should be your client! (Peter’s a very high D/E) A few months later they became a growing client and a year later we were serving over 30 of their 105 locations. Sometime in November of 2004 I was a member of a conference call where I was introducing a strong candidate to Salem’s senior management team, they were considering this guy Chris MacCourtney, for the General Manager position in their Detroit station. Chris was the perfect fit and well the rest is history.
I have had the pleasure to serve Chris MacCourtney as my client and through our communications, began a priceless friendship. Last Spring I called him to share my vision of hosting a radio show. What would it be about he asked? I told him and he said perfect. This show is possible because of Chris’s trust and interest in our technology and my ability to introduce people to themselves.
One of my most favorite one liners is borrowed from a close friend of mine Jack Parsons (God only knows where Jack picked it up?) Jack says; Man plans and God laughs! In my case I think God laughs a lot, here I am with my own talk show; welcome to Sound Behavior, It’s All About You!
Don Crosby
